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FEEL-GOOD BEAUTY

ATEH JEWEL WANTS YOU TO BE YOUR SKIN’S BEST FRIEND


She’s the award-winning journalist, broadcaster and diversity advocate on a constant quest to unearth the best in beauty. Passionate about the importance of building self-esteem, Ateh Jewel brings a wealth of industry insight and experience to our Lancôme Skin Science Club. Ateh is “all about the glow,” so when she advises her followers to get serious about serums, they listen. Check out Ateh’s take on what serums can do for your complexion and her suggestions on how to turn taking care of your skin into an opportunity for self-care

“I love Advanced Génifique Serum as it’s really great at addressing lines, wrinkles, smoothness, firmness and skin texture”

Why are we all so excited about serums?

​Serums are incredible for your skin. They are like a condensed shot of goodness. They’re great for all skin types, all ages and all skin concerns, plus they’re easy to slot into any skincare regime. If you haven’t got a serum in your regime, jump on it as they’re so effective; you really see great results very quickly. I love juicy glowing skin, so I love Advanced Génifique Serum as it’s really great at addressing lines, wrinkles, smoothness, firmness and skin texture, which are so important as a smooth skin texture bounces light back and creates a radiant look. ​

What is it about Advanced Génifique Serum that sets it apart?

​I love the fact that it has patented technology that’s based on 20 years of research, data and trials. It’s a very serious science-based skincare product that gives great results. Advanced Génifique Serum is iconic and loved by millions, it does what it says and gives credible results. I’m all about sensoriality as products have to be a pleasure to use. I love that it has prebiotic and probiotic extracts, which help support the skin barrier. It helps skin to be the best version of itself.

“It’s great for all skin tones, for all ages and for all concerns because it covers such a breadth of concerns.”

What’s your take on microbiome science?

I think people understand probiotics when it comes to gut health and their role in protecting the gut. Similarly, delivering prebiotics and probiotics to skin helps the microbiome do its job. It’s a way of supporting skin so it can do the best job possible. I think there’s a whole generation of skintellectuals out there who get the idea of supporting skin with prebiotic and probiotic derived extracts.

How do you incorporate Advanced Génifique Serum into a skincare routine?

It’s so easy to slot into any skincare routine. Serums are incredibly important. Depending how your skin is feeling, they can be used for a period of time or ongoing. It all depends on what your skin needs. 

Who do you see benefitting from Advanced Génifique Serum?

It’s great for all skin tones, for all ages and for all concerns because it covers such a breadth of concerns. Even skin tone is very important for healthy juicy glowing skin. ​

Do you see a link between serums and self-care?

I think post pandemic we all realised how skincare is self-care and that we can take a moment to create a ritual, to massage skin and do some deep breathing. We can use a tool or we can use our hands or fingers. Skincare is highly ritualised and it’s a moment of self-care and calm that you can have to yourself morning and night. ​

How do you build a skincare routine?

​I think it’s really important when building a routine to ask what does my skin need – not what celebrities are doing – what do I need? That can change from season to season because of stress or the environment. Build a routine based on what your skin needs. Be very prescriptive and think about how I can heal myself and nurture my skin based on what its needs today. 

How do you get the most out of Advanced Génifique Serum?

I take down my neck and really massage it in. Use morning and evening and be consistent.​

DISCOVER THE GÉNIFIQUE RANGE​

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