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The Best Foundation Tips for Women Over 50
Ageing is a completely natural process, that brings with it plenty of changes, not least for our skin. It's important to adjust your skincare and makeup as your skin evolves so you get the best results for your lifestyle and skin needs. Choosing the right foundation and applying it correctly is fundamental for those who want to enhance the look of their skin. It can be hard to work out if you need a lightweight foundation, tinted moisturiser or a full-coverage foundation, not to mention a luminous finish, a natural finish or even a dewy finish. Luckily, you can enjoy personalised advice and foundation colour matching in person at any of our Lancôme counters across the UK and also from the comfort of your own home via a video call. We’ve also compiled all our best advice in this handy article for you to read.
Focusing on the best foundation for mature skin is important, as a great product will veil age spots, fine lines, and give skin a radiant glow. However, starting with hydrated, healthy skin thanks to a great moisturiser and skincare regime will make your foundation look even better.
Our first tip for mature skin is to build a serum step into your skincare routine, apply after your cleanser, before your moisturiser, every morning and evening. Try our Rénergie H.C.F. Triple Serum suitable for all skin types including sensitive skin and oily skin, this serum is named after the powerful ingredients that make up its formula. H for Hyaluronic Acid, which naturally occurs in the skin and helps to hydrate and plump fine lines. C for Vitamin C+ Niacinamide to help visibly brighten skin, fade dark spots and smooth wrinkles. F for Ferulic Acid an antioxidant that helps to neutralize harmful free radical damage and protect against oxidative stress that can accelerate skin ageing.
As we reach our 50s, natural oil production slows down, meaning that skin gets dry more easily, so applying moisturiser every day is essential, especially before foundation. Applying foundation to dry skin is no easy task, it cracks and clings to dry patches and doesn’t look even or smooth. So our second tip is – always moisturise skin before you apply foundation with a hydrating cream like our Rénergie H.P.N. 300-Peptide Cream. This concentrated blend includes over 300 types of peptides, plus hydrating hyaluronic acid and skin strengthening niacinamide, it targets the appearance of dark spots for a more even looking skin tone and helps to plump wrinkles.
To keep foundation looking even and smooth and to help apply it more easily, our third top tip for mature skin is – use a primer with skincare benefits before foundation. Our 24H Hydrating Priming Serum is an ideal pick; the unique formula comes in a compact and is warmed between hands before melting into skin to provide up to 24-hour hydration and extend the wear of makeup. It blurs and minimises the look of imperfections including pores, while hydrating with hyaluronic acid and niacinamide. Lightweight and smoothing, it’s the perfect companion to foundation.
Now comes tip four, picking the right foundation for your skin type and needs. Our new E-Shade Finder is our most accurate shade finder online, all you need is a smart phone and our unique 360° selfie video technology (powered by AI) will analyse your skin tone and undertone to find your shade match and perfect foundation finish. When it comes to formula, we would always suggest choosing a buildable foundation with skin-loving properties for mature skin. Building lightweight layers is a more youthful way to apply foundation that avoids a heavy, cakey finish.
Our buildable Teint Idole Ultra Wear Foundation is an easy-to-layer option that provides smooth, all-over coverage that is totally smudge-free and suitable for all skin types and tones. It feels comfortable despite it’s hard and fast approach to staying power; it lasts up to 24 hours and doesn’t transfer even in humid conditions, meaning it is great for oily skin types. The new and improved formula is ultra-thin and ultra-buildable with a silky matte finish. The seamless matte foundation works to conceal dark circles, redness and dark spots. Enriched with hyaluronic acid, it won’t dry skin and it also helps to protect the skin barrier thanks to a formula that’s 81% skincare serum.
The latest formula to hit our counters sits between these two - our medium coverage, long wear foundation with a youthful, radiant finish, Teint Idole Ultra Wear Care & Glow Foundation. Powered by hyaluronic acid and mandelic acid this 82% serum foundation offers buildable coverage that never transfers, fades and doesn’t settle in fine lines, a godsend for mature skin. You can layer it to conceal dark circles, red areas and dark spots, and the natural radiant finish makes skin look healthy.
For a lighter approach, look to our Teint Miracle Foundation which contains a high concentration of water to help skin feel more hydrated for up to 18 hours. An ultra-hydrating formula, it’s ideal for those with dry skin and sensitive skin, and helps to give skin a smoother, more uniform appearance. The lightweight formula gives skin a radiant, youthful glow.
After serum, moisturiser, and primer your skin should be ready for a flawless liquid foundation application and our fifth tip is all about how you apply. For a smooth, seamless finish, a foundation brush like our Buffing Brush No.3 is a great investment. Use this fluffy makeup brush to apply your foundation from the centre of the face outwards and gently buffing in small circles for an undetectable finish.
If you are loyal to powder to set your makeup, then ensure you apply sparingly, as over powdering instantly makes skin look dry. For extra staying power and a refreshing feel, try a setting mist, like our Fix It Forget It Spray which mattifies without settling into fine lines or wrinkles.
Everything you need for beautiful foundation day after day, no matter how old you are.