How does Lancôme determine which beauty products are new or trending?

Lancôme identifies products as new and trending through a combination of scientific innovation (new active ingredients or delivery technologies), cultural relevance (responding to beauty trends), and seasonal launch strategy. Products labelled as new are typically within their first 12 months following launch. Explore the full Lancôme skincare range to discover the latest launches within established collections such as Absolue Longevity and Génifique.

What are the most eagerly anticipated Lancôme product launches?

Lancôme regularly unveils innovations within its established lines, including Absolue Longevity, Génifique and Rénergie, alongside new makeup collections. Explore the full Lancôme makeup range to discover the latest products across complexion, eye and lip categories. Recent trends include advanced retinol formulations, refillable packaging across an increasing number of product categories, and skincare-makeup hybrids.

Are newer Lancôme products better than classic formulas?

Not necessarily. Classics such as Advanced Génifique, Hypnôse Mascara and La Vie Est Belle have endured because they deliver consistently exceptional results. For fragrance, explore the La Vie Est Belle collection to discover both the original and the latest flanker interpretations side by side. New launches incorporate the latest advances in ingredient science and regulatory improvements, which may make them more effective for specific concerns; however, whether newer is better depends on your individual needs.