When we talk about skin longevity, we’re referring to more than just the visible signs of ageing. Skin's youth is too short until you extend it, and skin longevity is about doing just that through improving cellular functions, leading to improved skin elasticity for a firmer, more youthfullooking complexion and healthier skin.
SKIN ELASTICITY: KEY TAKEAWAYS
- Skin elasticity is the skin’s ability to stretch and return to its original shape, maintaining firmness and contour.
- As cellular energy declines with age, collagen production slows, contributing to a loss of skin elasticity, sagging, and volume loss.
- Skin longevity goes beyond traditional anti-ageing by targeting cells at their core to improve function and prevent visible signs of ageing.
- ABSOLUE LONGEVITY THE SOFT CREAM is powered by Absolue PDRN™, designed to multiply mitochondria and support collagen production for firmer, denser skin.
- A complete approach to improving skin elasticity includes targeted skincare, daily sun protection, and healthy lifestyle habits.
SKIN LONGEVITY Vs ANTI-AGEING: WHAT’S THE DIFFERENCE?
The main difference between longevity and anti-ageing skincare lies in the approach. While anti-ageing focuses on reversing the signs of ageing, longevity is a more holistic approach that focuses on prevention and a 360 understanding of the ageing process, including skincare science ingredients and wider lifestyle choices.
The key to skin longevity science is to go to the source – our cells. Our new ABSOLUE LONGEVITY cream is powered by Absolue PDRN™ which targets cells at their core to multiply mitochondria, the cellular powerhouses responsible for 90% of a cell’s energy. Each 60ml jar of ABSOLUE LONGEVITY THE SOFT CREAM has trillions of rose DNA fragments to help cells reconstruct themselves improving functions like collagen production.
The result is skin that not only looks younger, but skin cells that actually behave younger. Through ingredients like Absolue PDRN™, and others like Pro-Xylane™ and Absolue Perpetual Rose Extract™ and more, you can prevent and treat the signs of ageing to keep skin young and elastic.
SIGNS OF AGEING
Signs of ageing appear gradually like the passing of time itself. While they are inevitable, with different treatments and the right skin care, we can delay their appearance, slow their progression, and treat them to turn back the signs of time.
- Wrinkles – Be it deep creases are fine lines, wrinkles are a sign of ageing that comes not just from repetitive motions, but also reduced skin elasticity and volume loss.
- Volume Loss — Volume loss can sometimes lead to hollow looking parts of our face, dropping, sagging, and even changes in our face shape as face elasticity
- Skin longevity goes beyond traditional anti-ageing by targeting cells at their core to improve function and prevent visible signs of ageing.
- Discoloration – This can come in many forms, from hyperpigmentation.
- Sagging – Also caused by reduced skin elasticity and volume loss, sagging with age often appears with the brows dropping, under eye area sagging, and jowls.
WHAT IS SKIN ELASTICITY?
Skin elasticity is essential for a firm, lifted, and youthful-looking complexion. It allows skin to stretch and return to its original shape, maintaining smooth contours and structural integrity. As we age, cellular energy declines and collagen production slows, leading to reduced face elasticity and visible signs of ageing such as sagging and loss of definition.
Our skin longevity range is about actually improving the function of our cells at the molecular level. Cellular energy is a vital source of youth, and life itself. As we age, this cellular energy drastically decreases, accelerating all signs of ageing with it. Skin longevity aims to prevent and treat signs of ageing at the source, to help restore your skin’s elasticity and youthfulness.
We do so by improving cellular functions, to give them the energy they need to live longer.
While 20% of ageing factors are genetic, the other 80% can be attributed to lifestyle. Leveraging the power of skincare science like Lancôme’s with active ingredients for skin longevity can greatly influence your skin’s youth.
HOW TO IMPROVE SKIN ELASTICITY
Improving skin elasticity starts by addressing ageing at its source: the cells. As cellular energy declines with age, collagen production slows and face elasticity decreases, leading to sagging, volume loss, and reduced firmness. A longevity-focused approach works to support cellular function and reinforce skin’s structural integrity over time.
Follow our step-by-step longevity approach to boost skin elasticity:
Step 1: Protect against external ageing factors
Daily sunscreen is essential, as UV exposure accelerates collagen breakdown and contributes to skin losing elasticity. Protecting skin from environmental stressors helps preserve firmness and contour definition. Use a broad-spectrum sun cream like our UV Expert Supra Screen SPF 50+ daily.
Step 2: Use a targeted cream for skin elasticity
Choose skincare formulated to support cellular regeneration and collagen production. ABSOLUE LONGEVITY THE SOFT CREAM is powered by Absolue PDRN™, designed to multiply mitochondria – the cellular powerhouses responsible for most of a cell’s energy. By boosting cellular metabolism and supporting collagen synthesis, it helps restore firmness, density, and resilience.
Step 3: Support skin elasticity with a complete skincare routine
Layer your routine with ABSOLUE essentials such as ABSOLUE THE SERUM and ABSOLUE ROSE 80 ESSENCE-IN-LOTION to enhance epidermal renewal and strengthen the skin barrier, creating the ideal foundation for improved skin elasticity.
Step 4: Adopt a longevity lifestyle
Since up to 80% of ageing factors are linked to lifestyle, supporting skin from within is equally important. Adequate sleep, stress management, regular exercise, hydration, and a nutrient-rich diet all help boost skin elasticity.
THE ABSOLUE LONGEVITY ANSWER TO ANTI-AGEING
- Achieve healthier, younger-looking skin by targeting anti-ageing at its core. With the ABSOLUE LONGEVITY SOFT CREAM, users reported seeing improvements in just one week*, including:
- ✓ Skin appearing lifted
- ✓ Volume looking replenished
- ✓ Facial contours feeling redefined
- *Consumer self-assessment, 50 women, at 1 week
Does the new longevity cream smooth forehead wrinkles? Yes…but it does so much more. In clinical studies, it was proven to make skin firmer, smooth nasolabial folds, plump tear troughs, lift jowls, and increase volume in the temples, improving skin elasticity at the cellular level for a visibly younger-looking complexion.
Replace Your Anti-Ageing Routine with the ABSOLUE Skincare Protocol
IMPROVING SKIN ELASTICITY FAQs
How can I improve skin elasticity?
Boosting skin elasticity requires targeting ageing at its source. A longevity-focused routine supports cellular function and collagen production through ingredients such as Absolue PDRN™, while daily sun protection and consistent skincare help preserve firmness and contour definition over time.
How to increase elasticity in skin naturally?
Supporting skin elasticity naturally involves maintaining a healthy lifestyle alongside skincare. Adequate sleep, stress management, hydration, exercise, and a nutrient-rich diet all contribute to stronger cellular function, while protecting skin from UV exposure helps prevent collagen breakdown.
What causes the loss of skin elasticity?
Loss of skin elasticity occurs as cellular energy declines with age and collagen production slows. External factors such as UV exposure and lifestyle influences can accelerate this process, leading to sagging, wrinkles, and reduced firmness.
Why does skin lose elasticity?
Skin loses elasticity because ageing reduces cellular energy and slows collagen synthesis. As collagen and structural support weaken, skin becomes less firm and less able to maintain its original shape, resulting in visible signs such as sagging and volume loss.




