Rose
Estate
Estate
Lancôme's sense of place: In the sun-drenched Mediterranean town of Grasse, the birthplace of modern perfumery, Lancôme acquired the Domaine de la Rose in 2020 and fully renovated it. With its organically cultivated 7-hectare estate and eco-designed Rose House, the Domaine de la Rose is a unique haven of biodiversity and an innovation laboratory for its savoir-faire. Read more
AN EXCEPTIONAL TERROIR
Grasse owes its destiny in part to its exceptional terroir, nestled between sea and mountains, and to its microclimate, which make the region particularly suited to cultivating many plants.
Terroir is the land and the people who live there. Even today, Grasse retains its unique place in the world, thanks to the farmers, artisans, manufacturers and perfumers who work to preserve its natural and cultural savoir-faire.
Grasse, the cradle of
modern perfumery
In the Middle Ages, tanners in Grasse began perfuming leather with local flowers. The art of perfumery flourished in the region, while the land was blanketed with flower fields from across the globe.
In the 17th century, perfume became the city’s principal activity. Today, Grasse remains the perfume capital of the world.
The Rose House
Step into the Rose House at Lancôme’s Domaine de la Rose, where nature and architecture harmonise to create a breathtaking symphony. The contemporary pink monolith with a circular entrance inspired by the Lancôme “Ô” was designed by renowned French architects Lucie Niney and Thibault Marca from the agency NeM Architectes.
The Rose House was eco-designed using local, recycled, bio-sourced and artisanal materials, and has been awarded BDM (Bâtiment Durable Méditerranéen) Gold certification, a label recognising sustainable construction projects in the French Mediterranean region.
The distillery
The distillery lies at the heart of the Domaine de la Rose, a place that embodies Lancôme’s commitment to sharing fragrance savoir-faire, including the traditional expertise of steam distillation techniques.
Partially built into the ground like a cave, the educational distillery is naturally cool.
A vast bay window overlooks the heritage rose garden and the fields divided by dry-stone terrace walls.
Here, visitors can discover the extraction and distillation processes used by Lancôme to capture the essence of the different rose varieties featured in the brand’s fragrance, makeup and skincare ranges.
The Perfume Organ
Step into the heart of olfactory artistry at the Domaine de la Rose’s Perfume Organ. Here, Lancôme’s master perfumers orchestrate their creations, selecting and combining meticulously crafted essences.
This place of creation and sharing is dedicated to the art of perfumery. Several thousand different raw materials are available, in bottles classified by family, from the most refreshing to the most intoxicating fragrances. This unique Perfume Organ also allows guests to discover the process of crafting a fragrance and offers them the opportunity to experience a variety of scents, including ingredients from the estate.
The Perfume Organ was created by Atelier Gohard, the historic manufacture behind the gilding of landmarks such as the Château de Versailles, the Musée du Louvre and the Statue of Liberty.
Discover the Fragrance Collection from our
Domaine de la Rose
SHOP NOWRose & Musk
1001
Roses
Damascena Rose, centifolia
rose, musk
Rain & Blackcurrant
Storm
& Roses
centifolia rose, patchouli,
blackcurrant
Musk & White Tea
The
Parfum
centifolia rose, white tea
accord, musk
Ashes & Vetiver
Hell
Of A Rose
Centifolia Rose,
AMBRETTE
ABSOLUTE
Dew & Jasmine
6AM
Rose
Centifolia Rose, Jasmine,
Lily of the Valley
Heat & Juniper
Hot As
Rose
Centifolia rose, patchouli,
aromatic bouquet
.webp?sw=2000&sh=1125&sm=cut&sfrm=jpg&q=70)
1/4
Our Formulas
Shaping the Future of Beauty with Green Sciences
2/4
Our Packaging
More Sustainable Luxury Through Ecodesign
4/4
Write Her Future
Fighting Inequality Through Education
Our Commitment
Recognised By
UNESCO
As a perfumer for almost 90 years, Lancôme is committed to preserving, transmitting and celebrating the natural and cultural heritage of perfumery. Lancôme contributes, in particular through its Domaine de la Rose, to the development of perfume-related skills in the Pays de Grasse, which is listed as Intangible Heritage by UNESCO.
In this context, the Domaine de la Rose Lancôme was awarded the emblem of the Convention for the Safeguarding of the Intangible Cultural Heritage, an honour attributed by UNESCO to organisations contributing to the enhancement of this savoir-faire and passing it down to future generations.
OUR CERTIFICATIONS
The Domaine de la Rose is certified by recognised experts
OUR LOCAL ECOSYSTEM
At the Domaine de la Rose, Lancôme works hand in hand with a network of experts and local partners
