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We’re yet to find the elixir for eternal youth. Until then, here are the anti-ageing serums and tips that will help to keep your skin looking its firmest, most radiant and plump.
Tips to maintain younger-looking skin
• Wear sunscreen every day
If you only do one thing to protect your skin, wear SPF every day. UV rays are always present, even when it’s cloudy, and can cause sunburn, premature signs of ageing and skin cancer. Look for a broad-spectrum formula with an SPF of 30+, top up throughout the day and apply your sunscreen 15 minutes before exposure.
• Never sleep with makeup on
The struggle is real when you’ve returned from a night out and your bed is calling. Taking off your makeup may seem like a lot of effort but it’s a necessary one. Overnight your skin’s natural recovery process works hard to repair and regenerate itself. Leftover makeup can stop this happening. It can also sink deeper into your pores, leaving them heavily congested and encouraging breakouts.
• Eat healthy and exercise regularly
The saying ‘you are what you eat’ really is true of your skin. A diet rich in fresh fruits and vegetables can help to provide your body and skin with the vitamins and nutrients it needs. Vegetables such as broccoli, spinach and carrots, and many fruits, are high in antioxidants, which can help to protect skin from cellular damage caused by free radicals from the sun and pollution. Beta carotene, which can be found in superfoods such as carrots, pumpkin and kale, also converts into vitamin A, which encourages skin cell development and healthy skin. Good fats found in foods such as avocado, nuts and seeds act as a natural moisturiser for your skin to keep it supple, too. Omega-3 fatty acids from fish, nuts, and olive oil also offer anti-inflammatory properties, which can help with skin conditions such as psoriasis and eczema.
Exercising regularly can also get your blood pumping and relieve stress and anxiety. Increased circulation helps to bring nutrients and oxygen to your face to encourage a natural glow. Even a daily walk can help to clear your mind, encourage a better night’s sleep and keep worry lines at bay. Too much stress can stimulate the overproduction of the stress hormone cortisol, which can damage your skin’s natural barrier function leading to moisture loss, too. Cortisol can also stimulate excess sebum production, encouraging oily skin and breakouts.
• Drink plenty of water
Water keeps your body hydrated and helps to maintain your skin's elasticity and flexibility. People who get their recommended six to eight glasses of water a day are less likely to have dehydrated skin, which can look dull, dry and have more noticeable signs of ageing such as wrinkles and fine lines. Keep a large reusable bottle with you to remind you to drink throughout the day.
• Get rid of bad habits like smoking and drinking
Smoking deprives your skin of oxygen and nutrients. The toxins in cigarette smoke can also damage collagen and elastin, which help to maintain your skin’s firm and supple appearance. A reduction in elastin can therefore cause skin to sag and wrinkles to form and deepen, especially around the mouth and lips from pursing your lips to smoke.
As alcohol is a diuretic, it causes your body and skin to lose fluid, leaving your skin dehydrated and signs of ageing also to be more noticeable.
• Use a gentle cleanser
Your face is continuously exposed to environmental threats such as pollution, bacteria and dirt throughout the day. Daily cleansing your skin with a gentle cleanser or micellar water helps to clear your skin’s surface of impurities, without stripping it of essential oils. It also helps to strengthen the skin’s barrier function to keep your skin healthy and hydrated.
• Exfoliate once or twice a week
Every 30 days or so the upper layer of your skin sheds revealing new skin below. Exfoliation can help to prevent dead skin cells building up, making your skin look dull and unhealthy. It can also enable your skincare to penetrate deeper into the skin, making it more effective and delivering active ingredients to where they’re needed most.
• Get 6-8 hours of sleep every day
Nighttime is the most crucial phase for cellular renewal. While your skin is focused on protecting you from external aggressors like the sun and pollution during the day, at night, it’s free to go into recovery mode, repairing and regenerating. Without a good amount of beauty sleep, your skin isn’t able to repair itself overnight, and daily damage can leave skin looking dull, uneven and dry.
• Take supplements that are rich in Vitamins C, D, and E
Vitamins help to support a number of our bodies’ functions to help it run the way it should. Vitamin C, which you can get from oranges, blueberries and broccoli as well as supplements, helps to stimulate and maintain your body’s natural collagen production, an important building block of the skin that contributes to its plump, firm and more radiant appearance. It is also an antioxidant that helps to protect from cellular damage from sun exposure and free radicals.
Vitamin E is also a powerful antioxidant that supports your immune system for healthy skin. When applied topically, it has nourishing and moisturising benefits, which can strengthen your skin barrier function and protect from UV damage.
Vitamin D – also known as the sunshine vitamin – can be found in oily fish, meat and eggs as well as sunlight and helps reduce inflammation in the body and support the skin barrier function to protect against environmental stressors.
• Stop using skincare products that sting or burn
It’s a myth that you should be able to feel your skincare working. Good skincare doesn’t need to sting or burn to have a positive effect on your skin. In fact, if you feel a sensation when applying cleanser or toner to your skin, it could be disrupting your skin barrier, which could cause inflammation, sensitivity or even breakouts.
What are anti-ageing serums?
Small but mighty, anti-ageing serums are one of the most important steps of your skincare routine. These potent formulas soak deeper into your skin than your moisturiser to deliver a range of active ingredients to where they’re needed. They can be used to target skin concerns such as hyperpigmentation, dehydration and signs of ageing.
To help keep fine lines and wrinkles at bay, look for ingredients rich in vitamins and antioxidants to provide daily protection from damaging environmental aggressors and help stimulate collagen production. One of the most popular ways to stay looking younger is by using retinol, which helps to stimulate cell turnover for a fresher, plumper complexion. Hyaluronic acid also helps to plump skin with moisture for smoother, younger-looking skin.
How to choose the best anti-ageing serum for you?
• Product by skin type:
For dry skin
Advanced Génifique Serum
Our lightweight and fast-absorbing Advanced Génifique Serum draws on 20 years of research, and is formulated with hyaluronic acid and a complex of seven prebiotic and probiotic-derived extracts to help hydrate dry skin. After one application, your skin’s natural barrier is also reinforced to provide daily protection and prevent moisture loss. Apply morning and night to cleansed skin in long gliding strokes to also help improve your skin tone and texture, and reduce the appearance of fine lines.
For sensitive skin
Advanced Génifique Sensitive Serum
Designed with reactive and sensitive skin in mind, Advanced Génifique Sensitive Serum is enriched with a combination of seven pre and probiotics, ferulic acid, vitamin E and hyaluronic acid for its hydrating, soothing and protective properties.
For calmer and more comforted skin, use Advanced Génifique Serum during the day and a layer of Advanced Génifique Sensitive at night when it works to strengthen the skin barrier and support your skin’s overnight recovery process while you sleep.
Do anti-ageing serums really work?
While anti-ageing serums can’t stop time completely (we’re all getting older!), supercharged formulas packed with active ingredients such as retinol and hyaluronic acid can help to improve your skin’s texture and tone, and soften signs of ageing such as fine lines and wrinkles.
What ingredients should I look for in an anti-ageing serum?
Retinol should top your list of anti-ageing purchases. It is a type of vitamin A that supports your skin’s natural collagen production and stimulates skin cell turnover. Always follow with a layer of sunscreen – another anti-ageing essential. Powerful antioxidants like vitamin C and ferulic acid can also help to protect your skin from UV and free radical damage that can deplete your collagen levels.
What happens if you discontinue using anti-ageing serums?
While anti-ageing serums cannot stop wrinkles forming, they can minimise the appearance of fine lines, wrinkles and sagging skin. If you stop using your serums regularly, you may notice signs of ageing appear more noticeable and lines deepen.
How to incorporate anti-ageing serums into your daily skincare routine?
After cleansing your skin of any bacteria you may have picked up from your pillow overnight, apply a hyaluronic acid serum as part of your morning routine before trapping in its benefits with a nourishing layer of moisturiser and a protective layer of SPF. In the evening, swapping your hyaluronic acid serum for a retinol serum can also help to encourage cell turnover. Make sure to always follow with sunscreen the next day though when your skin will be more sensitive to sun exposure.
Why should you start using an anti-ageing serum earlier than you think?
The sooner you start using anti-ageing products, the less likely you are to develop wrinkles and lines. Dermatologists recommend that you start reaching for anti-ageing formulas in your twenties to help slow down the ageing process. A daily layer of high-factor, broad-spectrum SPF is also essential to keep wrinkles at bay for as long as possible.